“We started this whole thing together” and so we’ll finish it together. In 2014 TEA, Stallone and his crew were re-united for the third epic instalment of attitude and action. Armed with a US key art that had more heads on one poster than ever seen before we knew the task would be a tough one. TEA originated teaser art to introduce audiences to the awesome cast, they certainly lit the touch paper for audiences with the third reload of this franchise making an even bigger impact at the box office! TEA supported an outdoor and press campaign with digital display that captured but never hid its punches, the summer of 2014 had never looked so hot!
What have we learnt from this epic trilogy? Icons never die. And seventeen heads all contractually correct on a poster is a possibility… and in the right place is extremely effective.
Reload for one last ride!