In July 2014 King asked TEA to organise their toy cupboards. The meteoric rise to fame of Candy Crush rightly made King a powerhouse within the mobile gaming market. With that came growth and licensing opportunities and King needed their toys arranged neatly so everyone could find what they wanted, when they needed it.
TEA organised and created all King’s internal Brand guidelines and their products with style guides and videos to aid the brand communicate in their fast expanding global markets. Tea originated and produced brand guidelines, style guides, merchandising visuals and concept packaging as well as their recent event stands all of which have received extremely positive feedback and results.
The juiciest toy cupboard ever!