The gifts have been opened. Lunch has been eaten and the audience are sitting back to snooze or explore their new gifts. This was the target for HBO when they briefed TEA to create a campaign that would generate sales of their product from Boxing Day onwards. TEA worked in partnership with HBO to create a campaign that targeted this audience with a fresh and simple proposition. “HBO presents. The ideal gift for your new gift” That gift being a new tablet, laptop, PS4 etc. TEA focused on creating a simple clean concept that would cut through the cluttered collateral of Christmas with a ice-cold precision. TEA were keen to attract eyes and ultimately purchase by being the easiest to spot and the simplest to understand. It was all about what we left out.
The campaign overdelivered not just in the UK
but across HBO’s international territories with exceptional performances in the UK and
Germany. TEA look forward to developing the strategy and extending this success throughout