The social chatter showed that audiences were not just satisfied with a book and a theatrical release they were keen to own the movie too. Some of this chatter proved it was more than just a whim, it was almost an obsession. Working closely with the Twentieth Century Fox marketing team and their partners, TEA created a print and outdoor campaign that made sure the audience was used to promote the release. With press using tweets and reviews and large impactful outdoor sites, ensuring visibility, The Fault in our Stars became yet another success story for Twentieth Century Fox in today’s competitive entertainment landscape. OK.