Lionsgate commissioned TEA to create the UK key art and campaign for their latest release for the little ‘uns this Summer. With such a special delivery in our sorting office, TEA made sure the package got to the right address. After all it would mum and dad that last met Pat on a screen, so we focused on catching their attention whilst simultaneously entertaining younger eyes. Once the key art was finalized the campaign was produced outdoor, press and online. TEA also created a microsite for the movie which was amplified for the tablet platform where we hoped mum and dad would be keen to discover more with their little ‘uns.