One of the privileges working of within the film industry is the private screenings of some great films. Clio Barnard’s Selfish Giant is one such example. A powerfully moving story about two boys who get caught up in the vicious circle of life. Selfish Giant was one of our highlights of 2014 leaving a powerful impression on those who saw it that morning. Actually it was one of the quietest return trips to the studio I have ever been involved in, the creative team proposed several strong concepts with the selected campaign one of our team’s highlights this year. TEA originated the key art and then produced the campaign for outdoor, press and digital display, nationwide. We then followed the life cycle of the film through to its home entertainment release.