Burts snacks are not just packed with great flavours and awards. They have a unique personal touch: Every pack that ever left the Devon kitchens was proud to say who made it and when. This little touch was an inspiration to the creative team at TEA and became the focus for the brand concept. Working closely with the Burts team, TEA conceived and produced a full suite of branding assets, from the colourful packs that engaged consumers with the Burts kitchens and an apron or two, to the striking Minis that entertained buyers nationwide. TEA worked with their partners to create and manage Burts social strategy and effectiveness.
Using the pack as collateral TEA created an engagement with consumers that saw a 690% increase in daily interaction and conversation and relationships that still stand strong today.