HUNT, SHOOT, PAWN…that's what the guys at BLAZE are telling us. We were asked by A+E Networks to work on spanking new campaign key art to launch their new channel – Blaze. Blaze is the channel for chaps who like no-nonsense, straight-talking and unforgettable characters.
As it’s brand new we had to ensure it communicated exactly these values in a heartbeat. So in the ethos of ‘make it it simple but significant’ we just told it how it was.
Having carefully established this we worked in their brand colours and style and ran out the campaign over door–drop postcards, national press, billboards and support from radio. On day of launch, they received a pleasing amount of 'retuners' who became part of the BLAZE audience and beat a competitive audience channel - Viceland who also launched on the same day! BLAZE ON.