It was with great delight that EA games asked us to work on the release of FUT17 for the third year running. Our role was to create the visual identity, which would be used across all territories for the launch and enable a universal vision for this highly anticipated release.
At the final whistle, the result was 3 different but equally dynamic key arts and a 44-page toolkit. A winning result for both teams!
All great teams play to a system and the same is true with great video games - so it was with our strategic hats on that we developed the brand bible for FIFA Master as the game released across the globe.
Working closely with their internal branding team, we produced a 70-page guide that was not only functional but inspirational, adding a stylish evolution to the iconic brand and cementing TEA as true brand guardians of FIFA.