Curzon Artificial Eye came to us with a killer brief to originate the artwork for a stylish and gritty neo-noir crime-thriller based on the rise and fall of real life Argentinean crime family the Puccio’s.
We were asked to focus on exploring a few themes; neo-noir style thrillers, family-based art with a dark undertone and crime with a political twist. As the cast are not recognisable in the UK we had to make sure they came across as strong characters in the creative, a task made easier because we had some great special shots to play with.
The route that was developed displayed the idea of an ordinary family with something not quite right, and on closer inspection revealed the clues to a gruesome kidnapping.
Final creative was then rolled out over cinema FOH including the Curzon Cinema windows, 4 sheets and digital formats. If you didn’t catch it at the cinema, then you'll be able to watch it on one of the menacingly memorable DVD & Blu-Ray's we also designed for Home Ent!
They all have their secrets
